Welcome to Hoek flowers

We deliver, you create.

We’d like to start off by saying thank you for showing your interest. We know how busy and hectic your daily business can be.

Therefore, we’ve left out the unnecessary stuff and included some pages that might save you valuable time later on.

Since '77

We are Hoek flowers, a Dutch family business that has turned its passion for flowers into the company we are today.

We believe in connecting with florists around the world through our shared love of flowers and supporting them with a colourful collection to create floral art.

“We believe in unity by delivering flowers to our international customers enabling them to create floral art. The passion we have for our customers, suppliers, and products; as well as a core focus on reliability guides us towards achieving customer’s success, innovation as well as long-term relationships.”

Key features that will save you valuable time later on.

Core values

Sharing is caring

Our goal within Hoek flowers is to make everyone part of our Hoek’s family. We have seen how important it is to be this consistent factor both internally and externally towards our customers and suppliers.

To achieve this, five core values have been incorporated within our company: unity, passion, reliability, innovation and customer success. The purpose of these core values is to live up to our mission and vision and to counteract ambiguity from our external parties.

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Latest articles

Our blog

Jolly Christmas Decoration That Everyone Needs

Inspiration It’s almost that time of the year when jingle bells ring, Christmas decorations are in full swing and the flower shops are turned into true Winter Wonderlands. As a florist you are the Santa of the flower world, and you must deliver joy all the time… Your flower shop turns into the coziest place in town, at least, after you pay a visit to our decoration stock! We have the most stylish, yet traditional Christmas decorations that are worth having a look! Curious about what we offer? Read on and find out!

08 november 2023

Halloween – All of these boo-tiful flowers are to die for

Inspiration Halloween is just a few days away and we already have seen a lot of cool and spooky creations that our florists made. Flowers in pumpkins, all the orange tones and of course the spooky twists, take for example the waxed roses. They are perfect to use in a Halloween arrangement! In this blog I’ll show you exactly what flowers you need to make your flower arrangements look spook-tastic! Everything black and orange works for this theme, but also the wild and wiggly flowers! For example, Euphorbia or Black Zantedeschia. I’ll tell you all about them!

27 oktober 2023

Fall flower trip to the Dutch Hydrangea fields

Inside Hoek

In the Netherlands it’s becoming colder, leaves start to fall, flowers are changing colors and everything is getting cozy. Especially Hydrangeas start to change, as you may know, Hydrangeas in fall are unique in color. I hear you thinking… Isn’t every flower unique? Yes, of course, but Hydrangeas literally change colors on it’s own. A green variety can be green/red the next week. How cool is that? On this fall trip, we wanted to show our florists the magic of walking in such a greenhouse, filled with the most beautiful varieties and colors. Even better, have lunch in between them. Want to know more about our amazing adventures? Read along and maybe we will write about our trip with you in our next blog! In the intro we talk about the Hydrangea part of the journey, but we did so much more! We went to the Tulperij to pick Sunflowers and Dahlias, went to VIP Roses, had a boat tour through the cozy city of Leiden, we showed the place all the magic happens: our HQ, went to have lunch in the greenhouse of Ko Kolk, and most important of all – we had the BEST time together with our florists.

Inside Hoek

23 oktober 2023

Best Winter Wedding flowers and how to combine them

Inspiration There is something magical when it comes to winter weddings, it’s like a fairytale with a frosty twist. In this blog, we’ll discuss some of our favorite winter flowers that make a perfect match for a winter wedding. Whether you’re a bride-to-be or a flower-loving florist, let’s talk about turning your wedding into a winter wonderland with flowers that make everything fall into place!

18 oktober 2023

Our history

Where it all began

Only 17 years old and already a real entrepreneur. In 1979 Peter, together with his brothers, set up a flower shop in his birthplace “Katwijk-upon-sea”. Being in charge of this shop for 5 years he was driven by the need to do something different. He bought a refrigerated truck and started driving all the way down to the south part of France to sell Dutch flowers to French florists.

Driving all the way back to Holland, week in and week out with an empty lorry was not profitable enough for this fledgling “Flying Dutchman”. He found, while driving through this beautiful part of Europe, that local producers grew the most amazing flowers. Ranunculus, Eucalyptus and Anemone were common products in Italy and France but very rare in Holland. And there it was, the solution for the empty truck. Buying flowers from local growers and selling them again in Holland. We are always proud to say that this decision from Peter forms the foundation of our business – a foundation that exists out of what we love doing most: buying flowers and selling flowers.

We offer over 4.000 different flowers
& over 8.000 plants, on a daily basis.

Your flowers

Only the best

At 2 AM, when most people are still asleep, our buyers are already going to the flower auction. That early? Yes, that early! The reason why is the policy of Peter Hoek: “Only buy when you have seen the flowers yourself”. Since we only sell our products via a web shop it is important for you as a customer to have “eyes” here in Holland. Eyes which can detect quality or little imperfections to ensure you always buy the best. At 6 AM the auction clocks start running and the buying starts.

Only 20% of the flowers we buy come from the Flora Holland auction clock, this is because not all growers have the means to do direct trade but, have interesting products which they put up at auction. The other 80% we buy directly from growers in Holland and abroad. On a daily basis we offer you over 4.000 different flowers and over 2.000 plants. Our buyers maintain close relationships with the growers. Which is very important since they provide us with interesting market information regarding product quality, (new) availability and novelties which we are happy to share with you!

Delivered at your doorstep

Behind the scenes

Ready, set.. and action!

Every flower which arrives into our company 1st has to say “cheese” in front of the cameras in our photo booth. An automatic system of 3 cameras decide which angle is best, this means every product you see in our web shop has a live picture. We know the importance of seeing flowers before you buy them. That is why we try the best we can to give you a realistic view of what the flowers will look like when they arrive at your location.

As soon as the photo is taken, the flowers are ready for you to buy in our web shop or in the web shop app. After you finish your order the “fun” begins. We are the first company in the flower business which has automated the biggest part of their logistics. Buckets with flowers literally fly through our facility because of hundreds of meters of conveyer belts. Can you believe that your orders are picked by robots and every stem is continuously monitored to avoid mistakes? Our daily goal is to ensure you of a fast and excellent shopping experience – from beginning to end.

Packed in Pink

A re-useable flower box

However, not all of our processes are automated. The finishing touch is done by our amazing packing team. They have great product knowledge and know exactly which order your items need to be put into the box in order to avoid any form of damage. Every order is handled with the same amount of love and attention before the packer puts our “famous” pink Ranunculus cover on top. Now your order is ready to be transported and delivered to your location. Also, important to know, we take the cool chain very seriously in order to keep the flowers in the best condition possible. Therefore, our storage, packing and transport are all refrigerated.

At this moment we cover 52 countries world-wide, so there are not many places we cannot ship our flowers to.

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