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Origin Direct

Flower blog

Discover the latest trends & tricks with our latest articles See all articles

Expanding our South America Direct with Ecuador

Webshop We're thrilled to announce the expansion of our Origin Direct collection to include breathtaking flowers from Ecuador! As some of you may already know, we've been offering flowers sourced directly from farms in South Africa, Kenya, and Colombia, delivered straight from the farms to your doorstep. And now, you can also enjoy your favorite flowers sourced directly from Ecuador. We will add so many beautiful flowers. You’re familiar with the stunning FSQ Roses right? Now, they’re available in the South America stock for attractive prices!

Webshop We're thrilled to announce the expansion of our Origin Direct collection to include breathtaking flowers from Ecuador! As some of you may already know, we've been offering flowers sourced directly from farms in South Africa, Kenya, and Colombia, delivered straight from the farms to your doorstep. And now, you can also enjoy your favorite flowers sourced directly from Ecuador. We will add so many beautiful flowers. You’re familiar with the stunning FSQ Roses right? Now, they’re available in the South America stock for attractive prices!

19 March 2024

Ranunculus flowers for Romantic moments

Inspiration The ranunculus flower is a real eye-catcher, even though it is not as famous as a rose or tulip, it is still a hidden gem that everyone should know about! The ranunculus is known for its full heads and layered petals, and they fit into all palettes and themes because of the many color choices.

Inspiration The ranunculus flower is a real eye-catcher, even though it is not as famous as a rose or tulip, it is still a hidden gem that everyone should know about! The ranunculus is known for its full heads and layered petals, and they fit into all palettes and themes because of the many color choices.

18 March 2024

Pre-order your wedding flowers in advance

Webshop The season of love, white wedding dresses, rustic locations and emotional vows is around the corner. No worries, Hoek flowers is here to help… Let’s talk about this feature

Webshop The season of love, white wedding dresses, rustic locations and emotional vows is around the corner. No worries, Hoek flowers is here to help… Let’s talk about this feature

12 March 2024

Hoek Exclusive - From Saving Points to the Hills of Italy

Inside Hoek One of the big advantages of being a Hoek Exclusive member? I would say: Hoek Flower Trips! Meeting florists, growers and discovering the ins and outs of flower business in another country. This time our journey brought us, together with an amazing group of florists, to the gorgeous Riviera dei Fiori, aka The Flower Coast. This informative and fun trip is all about discovering the origin and cultivation method of the Mediterranean products we offer in our web shop. A mixed group of florists from the UK, Northern Ireland, Ireland, and the US gathered to join the Hoek team on this great adventure.

Inside Hoek One of the big advantages of being a Hoek Exclusive member? I would say: Hoek Flower Trips! Meeting florists, growers and discovering the ins and outs of flower business in another country. This time our journey brought us, together with an amazing group of florists, to the gorgeous Riviera dei Fiori, aka The Flower Coast. This informative and fun trip is all about discovering the origin and cultivation method of the Mediterranean products we offer in our web shop. A mixed group of florists from the UK, Northern Ireland, Ireland, and the US gathered to join the Hoek team on this great adventure.

30 January 2024

Wholesale flower supplier for florists

Connecting with florists all over the world

We are Hoek flowers, a Dutch family that has turned its passion for flowers into the wholesale floral supplier we are today. “We believe in connecting with florists around the world through our shared love of flowers and supporting them with a colourful collection to create floral art.”

We know how busy and hectic your daily floristry business can be. With our concept of fast worldwide delivery, a team on the ground and an amazing selection of flowers, green and florist accessories… we might save you valuable time later on.

About us